Subject guides: Marketing: Journal articles

Find journal articles

Google Scholar
Google Scholar lets you search across a broad range of scholarly literature including journal articles, books, conference papers, theses and abstracts.

Business Source Ultimate via Ebsco
Aggregation of business & economics journals, indexes and abstracts. Includes many full text scholarly journals. Provides company profiles for the world's 5,000 largest companies.

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ABI / Inform
Another general business database with coverage of economics, corporate strategy, management, business trends, competitive landscape, product information, accounting and finance. Find scholarly & trade journal articles, market & industry reports, business cases and global trade news.
Emerald Insight
Database of a UK-based scholarly publisher with good coverage of diverse business topics, including business strategy, leadership & management.
Informit Business Collection
Great database for full-text Australian articles and reports in business law, economics, employment, finance, management, organisational psychology, and taxation.
EconLit Full Text
Full text counterpart to the American Economic Association's authoritative index for economic literature. As many economics journals are unique to this source, it provides a useful complement to Business Source Complete.
PsycInfo
Psychology database. Includes information related to social marketing, advertising and consumer research.
American Consumer Culture, Market Research and American Business (1935-1965)
Develop a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter's Institute of Motivational Research; the era’s market research pioneer. Good for researchers of marketing, business, consumer culture, and psychology.
More marketing databases

BrowZine
BrowZine is a really helpful app that allows you to stay on top of key journals in your field. BrowZine is available for iOS, Android and via Amazon.