This guide provides resources for Marketing students. If you're looking for consumer or company information, you can quickly navigate using these links:
Passport provides market intelligence on industries, consumers and countries. Passport carries reports and briefing that look at consumer preferences, lifestyles, and interests, as well as global reports on key retail product categories and luxury goods.
IBISWorld is a major provider of Australian and global industry research.
USYD subscribes to 4 modules:
- Australia Industry Reports (ANZSIC) - 500+ Australian industry reports
- Australia Specialized Industry Reports - 250+ reports on niche and emerging markets
- Australia Business Environment Profiles
- Global Industry Reports - 70+ reports available
WARC is a database providing access to advertising and marketing information from various sources. This valuable database carries case studies, campaigns and consumer profiles, looking at the advertising and marketing industries.
Gartner is a leading provider of technology research, predictions and insights. Gartner also produces marketing related research including reports on data-driven marketing; customer experience; mobile marketing; digital commerce; and social marketing.
Another general business database with coverage of economics, corporate strategy, management, business trends, competitive landscape, product information, accounting and finance. Find scholarly & trade journal articles, market & industry reports, business cases and global trade news.
Aggregation of business & economics journals, indexes and abstracts. Includes many full text scholarly journals. Provides company profiles for the world's 5,000 largest companies.
