Marketing: Home

Another general business database with coverage of economics, corporate strategy, management, business trends, competitive landscape, product information, accounting and finance. Find scholarly & trade journal articles, market & industry reports, business cases and global trade news.

Aggregation of business & economics journals, indexes and abstracts. Includes many full text scholarly journals. Provides company profiles for the world's 5,000 largest companies.

Access information on start-ups and other innovative companies from Australia and overseas. You can also build lists of companies based on various criteria e.g. location, description, categories (industries/products), funding, and investors.

Request login details: Contact an Academic Liaison Librarian for Business.

IBISWorld is a major provider of Australian and global industry research.
USYD subscribes to 3 modules:
- Australia Industry Reports (ANZSIC) - 500+ Australian industry reports
- Australia Specialized Industry Reports - 250+ reports on niche and emerging markets
- Global Industry Reports - 70+ reports available

Passport provides market intelligence on industries, consumers and countries. Passport carries reports and briefing that look at consumer preferences, lifestyles, and interests, as well as global reports on key retail product categories and luxury goods.

WARC is a database providing access to advertising and marketing information from various sources. This valuable database carries case studies, campaigns and consumer profiles, looking at the advertising and marketing industries.