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Research Impact: Promote your profile (including ORCID)

Get strategies to increase the reach of your work and measure your research impact

Your identity as a researcher is made up of your unique expertise, interests, experience and personality. It’s important to use the right tools to communicate a clear sense of these personal characteristics to potential collaborators and other audiences. There are a huge range of options, but some are more important (and effective) than others.

University of Sydney academic profile

Academic profile pages get a lot of traffic—they’re often the first result you see in a Google search for your name. Top tips for maintaining these pages include:

  • Make sure that your profile includes up to date details such as your areas of expertise, current projects, teaching and supervision of current and past student projects, grants, major achievements and collaborations, and past engagement activities.
  • Include links to webpages or social media accounts that highlight your research.
  • There are different approaches to academic profiles. Some innovative examples include Professor Stephen Simpson who has an extensive “in the media” section, Professor Jannette Bobis, who has audio clips available, and Robert Van Krieken has video clips embedded.

See the Research Portfolio’s advice about writing your academic profile, and photography, as well as contact details for faculty-based support.



Using an ORCID is the single most important step to ensure your work is findable and attributed to you.

Your ORCID ID is controlled by you, and is built on interoperability with lots of different organisations including major publishing systems, research profile systems, funder systems, library repositories, data repositories and more.

Enabling links between ORCID and IRMA will ensure you don’t have to maintain separate systems [in development], and services such as CrossRef and Scopus means that your ORCID profile can automatically update with new publications.

More information about ORCID

Other academic profiling and networking services

Online networks targeted specifically at academics allow you to create a profile of yourself as a researcher, as well as share publications and connect with other researchers.

Consider one or more of the following tools to promote your work. Before creating a profile consider whether you have the time to maintain the profile (outdated profiles won't help people keep up with your research), who you want to reach, and what you want to achieve with the profile. 

What can I share?

Be aware that sharing your work online might have copyright implications. Make sure you know what versions of work you can share and what is permissible under the terms of your publishing contract. To find out more about tools that can be used to do this, read about making research outputs available in open access.

Platform What can you do? What is it good for?
Google Scholar
  • List and link to publications
  • Calculate and display citations and metrics based on Google Scholar data
  • Sharing publications with a broad audience
  • Share publications
  • Follow researchers
  • View and discuss other researchers’ publications
  • Contact other researchers
  • View job board
  • Pose and answer questions
  • Generate DOIs
  • Sharing and viewing papers with other researchers (users currently approximately 60 percent sciences, 40 percent other disciplines)
  • Professional networking
  • Increasing citations
  • Create a professional profile including details of professional experience and summary of your research goals
  • Add links, photos, slideshows and videos
  • Post articles written for LinkedIn to your profile
  • Promotion of expertise outside of academia (LinkedIn is a business- and employment-oriented social networking service)
  • Drawing connections between your work and business and industry
  • Create profile
  • Share publications
  • Follow other users
  • Create and join groups
  • View and discuss other researchers’ publications
  • Give and receive paper recommendations
  • Sharing and viewing papers
  • Participating in discussions
  • Professional networking
  • Increasing citations
  • Create profile
  • Share publications
  • Follow researchers
  • View other researchers’ publications
  • Ask for feedback
  • Discovering and sharing papers with other researchers
  • Professional networking
  • Increasing citations

Join professional organisations and networks

Professional organisations and groups are key to finding opportunities for networking. Search the Directory of Australian Associations by clicking ‘View Our Database’ and performing a keyword search, ensuring that only the Directory of Australian Associations is selected in the ‘Search in…’ field.

Specialised networks or development schemes to support early career researchers also exist throughout the University. Information about these networks can usually be found on relevant intranet pages.

Want to do more? There are a range of engagement activities that can help draw attention to your profile as a researcher. Media outlets with an academic or research focus like The Conversation can be an excellent place to start. Read more about media engagement, attending conferences, more social media options, or new channels for explaining your work.


Read more

Khoo, T. (2011, June 13). Networking and other academic hobbies.

Niyazov, Y., Vogel, C., Price, R., Lund, B., Judd, D. Akil, A., et al. (2016). Open access meets discoverability: citations to articles posted to PLoS ONE, 11(2).

Van Noorden, R. (2014). Online collaboration: Scientists and the social network. Nature, 512(7513), 126-29.