Skip to main content

Research Impact: New channels for explaining your work (research translation)

Get strategies to increase the reach of your work and measure your research impact

There are a large number of channels for presenting your work to new audiences. Diverse audiences, from policy writers to practitioners and the general public, need succinct, contextualised explanations of original research. Here are some options for communicating your research findings.


Make versions of your work available via open access/repositories

Key points:

  • Everyone can access and share your work
  • Open access articles are more likely to be cited and are 47 percent more likely to be referenced on Wikipedia (Teplitskiy, Lu & Duede, 2016)

Find out what open access options are available



Key points:

  • Huge general public readership
  • Wikipedia citations direct readers to your work
  • Write new content or edit and add references to existing articles
  • Reference your published research on Wikipedia, making sure to use persistent identifiers such as DOIs, ISBNs, PURLs, etc.

Want to learn more about editing Wikipedia?  Sydney University Press runs Wikipedia edit-a-thons


Websites and blogs

Key points:

  • Present and contextualise your research in a way that is relevant to your target audience
  • Direct readers to your publications and other outputs by explaining and linking to them
  • Write as a guest blogger to existing sites to take advantage of an established audience
  • Accessible and cost effective. Read about different blogging platforms
  • Some examples of academic blogs include:
  • Make sure you use persistent identifiers such as DOIs, ISBNs, PURLs, etc. when linking to your work.

Want to know more? Check out advice on writing a blog. Social media is also a great way to draw traffic to your website or blog.


Video blogging, video abstracts and YouTube

Videos are an extremely popular way of communicating information in an engaging format. They can be created quickly and cheaply, and can be presented in a variety of ways to contextualise your work (marketing and promotion, industry outreach, use in learning and teaching). Options include:

  • Video abstracts, which are accepted by some journals and made available alongside articles. A small number of journals require video abstracts.
  • YouTube and Vimeo are popular options for hosting video content. YouTube has more users than Vimeo but has a higher percentage of amateur content, and Vimeo doesn’t play ads.
  • Posting supplementary video content on personal blogs and websites.
  • Making videos of your public talks or lectures available online and sharing via social media channels.



Podcasts have become a popular medium and can be produced with relatively little time and expense. They can be presented around a certain topic or project and either as an individual or group, or guest contributions or interviews may be provided to established podcasts such as Pod Academy.

Some examples of academic podcasts include:


Data visualisation

Presenting data visually can help to communicate the results of your research in a range of contexts, whether presenting your work at a conference, as a figure in a paper, or as an attention-grabbing social media post.

Find a range of tools and tips on the Data Analysis and Visualisation guide.



Kudos can be used to increase the influence of your research by creating plain English explanations of your work. It can also be used to measure and track social media engagement.


Read more

Teplitskiy, M., Lu, Grace, & Duede, E. (2016). Amplifying the impact of open access: Wikipedia and the diffusion of science. Journal of the Association for Information Science and Technology, 68(9), 2116-27.


Mendel, J., & Riesch, H. (2014, November 21). Science blogs and online trolling: do below-the-line comment spaces help or hurt science communication?

Mewburn, I., & Thomson, P. (2013). Why do academics blog? An analysis of audiences, purposes and challenges. Studies in Higher Education, 38(8), 1105-19.

Mollett, A., Brumley, C., Gilson, C., & Williams, S. (2017, May 25). So you’ve decided to blog? These are the things you should write about.

The University of Melbourne Library. (2014, April 28). Blogging your research.


McKee, K. (2013, April 14). How to make a video abstract for your next journal article.

Spicer, S. (2014, May 2). Video abstracts are a low-barrier means for publishers to extend the shelf life of research.

Welbourne, D., & Grant, W. J. (2015, February 25). What makes a popular science video on YouTube?


Brumley, C. (2014, April 9). A simple guide to academic podcasting.

Pod Academy. (2015). Making a podcast about academic research.