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Research Impact: Communicate research to specific groups

Get strategies to increase the reach of your work and measure your research impact

You can increase impact and engagement with your research by tailoring your message for different audiences. These might include government, practitioners, industry and business, educational groups, or even the general public. You can build a strong profile with these groups by making sure your research is made relevant and accessible for their community.

Check out New channels for explaining your work to look at different forms of media you can use to reach out to other groups.

 

Government

If you want to reach government, here are some options to consider:

  • Write an Op-ed in a publication or media outlet that is monitored or indexed by Parliamentary library services. These include journals and media including The Conversation, press, broadcast, and social media. Read more about engaging with the media.
  • Contribute to Analysis & Policy Observatory (formerly Australian Policy Online), an open access research collection supporting evidence-informed policy and practice. A large part of APO’s audience comes from government and submissions can be made by registered users.
  • Make a submission to a parliamentary committee inquiry.
    • Lists of committees, their terms of reference and current inquiries can be found on state or federal parliament websites.
    • Receive notifications of new committees or inquiries by setting up alerts in MyParliament or the Capital Monitor database. You can also follow social media accounts such as the Hansard Twitter account for updates. New inquiries and calls for submissions will also be advertised in the media.
    • Details of how to make a submission can be found on the web page of the relevant inquiry.
    • Submissions are published on inquiry web pages and examples from a range of sources can be found on the pages of past and current inquiries.
  • Correspond directly with members of parliament. Find contact information on parliament websites.

Parliamentary Friendship Groups are groups of parliamentarians dedicated to areas of special interest to their members.

 

Education

 

Practitioners and professional associations

  • Search the Directory of Australian Associations by clicking on the ‘View Our Database’ tab at the top left of the ConnectWeb homepage.
  • Submit papers to conferences attended by practitioners in relevant fields. This doubles as a great chance to network with a broader audience!
  • Work with professional associations to produce leaflets, guides to good practice, fact sheets, and training materials such as videos or downloadable toolkits. Open access resources are particularly useful for practitioners who might not have access to academic material.
  • Develop and deliver training such as demonstrations, skills programs, and workshops.

 

Industry and business

  • Identify businesses that could benefit from your research and start a conversation. The Library has great databases for researching business and industries.
  • Engage with businesses as a consultant or to develop and deliver training to employees. This is a way of getting to know their business better. Some faculties/schools have a dedicated industry liaison person who can help with this.
  • Pursue applying for an ARC Linkage Program with them. This is the main ARC grant scheme for first-time research projects with partners in industry, community and government.
  • If you’re unsure how to apply or need pre-seed funding, consider the $5K IEF fund or the $25K CDIP fund which can help the project maintain momentum. See the Research Portfolio for more details.
  • Negotiate internships for students under your supervision.
  • Publish in industry-related journals or magazines.
  • Attend industry conferences or events such as trade shows.