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Company, industry and country information: Consumer information

Finding Consumer Information

Consumer research can be tricky - you need to think about what kind of information you need before you starting searching for it. Some sources will include demographic information (for example, the age of people are in a particular area, or the incomes in another), while others might provide insights into consumer trends and lifestyles (like how interested people are in healthy eating, or whether craft beer is on trend).

You can find information about consumers' capacity to pay, their desire to pay, and more, but first consider the sources that are available, and what exactly it is that you need to find out.

Geographic Information

   

Psychology & Interests

      

Demographics

     

Digital Consumers

    

Online retail and the share economy are growing fields in marketing. You can get accurate information for these fields by looking at a range of useful sources, like the databases below.